Nothing can drive product sales more than wine packaging. Excellent packaging boxes can cater to customers' aesthetics through the design of packaging boxes. Although many people are now controversial about the idea of "judging people by appearance", when red wine is sold, it largely depends on the appearance of the red wine and the information it displays to potential users. The appearance of red wine is mainly reflected in red wine bottles, labels, and red wine .
Red wine bottle
The first part of the appearance of a wine brand is defined by its packaging. In most cases, a red wine bottle is just a container, and its shape is also a regular slender streamline. However, there are exceptions. The red wine bottle design of "Blood of Grape" is designed from the perspective of "planing". The appearance of the "heart" is very eye-catching. However, the design may be too amateurish for experienced wine lovers, but its special appearance can attract more young consumers.
Red wine packaging box
In addition to only being used, red wine is to a large extent suitable for gift giving, and products with exquisite red wine packaging boxes are obviously more favored by consumers. In addition, the red wine with the packaging box is more convenient to carry than ordinary red wine, whether it is transported or when the customer buys it on the way home, and it can also ensure the safety of the red wine.
Red wine label
Just like the general packaging design, the style of the label on the wine packaging is also very different. The most popular style ideas from reliable are:
A wine label that establishes a connection with history and tradition
Use abstract art wine labels
Modern minimalist wine label
Red wine labels that reference modern trends or vivid and interesting designs
Traditional label design plays an important role in product sales. From the label design, you can feel the traditional wine making method and the ancient history of the winery. This is not just the appearance of wine packaging, it is also a symbol of brand image. Therefore, many old wineries also like to add retro and traditional elements to the label design.
For an abstract, minimal, and interesting packaging style, its main purpose is to attract users who follow fashion trends. The image it wants to show to users is that its brand is very fashionable and can follow the changes of the trend of the times. , For this type of label, it is more favored by young users.